Work with Joel
The MessageSpecs Method was designed to be scalable and easy to implement, for teams and techies of all sizes and subjects. Take the MessageQuiz or select your closest fit category below to see what I’ve got designed just for you.
Startups
Scale-ups/SMBs
Individuals
Need quick wins and early advocates?
Elevate your startup’s voice with tailored communication strategies that resonate with investors, customers, and partners.


But you don’t have to take my word for it
Hear from some of the founders and startups I’ve mentored.

Had the best time working with you. It was really great to get feedback from our pitch. You helped us simplify our pitch deck, and tell the story behind BRCĒ. You made sure that we just didn’t talk about how cool our tech is, but what is the benefit of it and how this is changing the world and adding value to people.
I really believe that anyone who has a complex tech product and needs to pitch their product needs to work with you. YOU ARE ONE OF THE BEST STORYTELLERS! You understand what the listener needs to hear and see.

The difference in our storytelling and crowd engagement is night and day! Joel has continued to be a mentor when it comes to impactful public speaking and pitching our vision in a flash.
If you’re building a startup and trying to get your crowd pitch right, or even a professional getting better at public speaking, we couldn’t recommend Joel more. The best in the business, and the only NERD THAT TALKS GOOD!!!
“Thanks, Joel! I believe ‘something’ is working because customers are flocking in 😊”

“It seemed like every 2 minutes you were dropping an “aha” moment into my hands when we last spoke. 🙌🏾”

“I really enjoyed chatting with Joel, and took away some really great insights. He listened to what I’m currently working through and gave me advice and inspiration, specifically pertaining to specializing and understanding my own story, thinking about the big picture, and figuring out my core pillars. Highly recommend!“

“Very nice talking to Joel. He has offered a lot of help and was very motivational. I am looking forward to our next meeting.”

“My session with Joel exceeded my expectations! He asked some great questions that showed he paid close attention to my situation and is genuinely interested in helping me. I walked away with several actionable tips. Joel’s had a long, successful career and I highly recommend taking advantage of this opportunity to meet/learn from him!”
Looking for messaging that sticks and scales?
Transform your growing business with advanced messaging frameworks that amplify your market presence and customer engagement.



But you don’t have to take my word for it
Hear from some of the companies and organizations I’ve worked with.

“I really enjoyed chatting with Joel, and took away some really great insights. He listened to what I’m currently working through and gave me advice and inspiration, specifically pertaining to specializing and understanding my own story, thinking about the big picture, and figuring out my core pillars. Highly recommend!“

“Because of Joel’s experience on both sides of the equation, he really is an advocate for the vendor and the buyer. And that is why I think his approach is so powerful.“

“Ya’ll, go grab Joel’s MessageDeck. He’s a freaking wizard who can help turn your messaging from a hot mess sh*t show into brilliant copy that converts.”

“EVERYONE should take advantage of this. Your stuff is killer, dude.”

“In our experience, cybersecurity companies can really struggle to communicate their mission and value proposition to various stakeholders, including investors and customers. It’s a huge pain point for our members.
When it came to creating an event around this topic, Joel was my first call. Again, he executed a very on-brand, high-quality product for our organization, from event ideation to follow-up call-to-actions.”

“Many people claim to describe the complicated and technical simply. Joel is one of the rare professionals who can deliver on this promise. He synthesized ideas from many enthusiastic, over-caffeinated cyber marketing professionals, and birthed the More to MD Cyber Than You Think campaign to highlight the strength and diversity of the cybersecurity ecosystem in Maryland.
Like a ninja, Joel quickly identified the CAMI voice and brand personality and produced shorts that integrated perfectly with our identity: collaborative, forward-thinking, and a bit playful (who says cybersecurity can’t be fun?!).”

“My session with Joel exceeded my expectations! He asked some great questions that showed he paid close attention to my situation and is genuinely interested in helping me. I walked away with several actionable tips. Joel’s had a long, successful career and I highly recommend taking advantage of this opportunity to meet/learn from him!”

“It seemed like every 2 minutes you were dropping an “aha” moment into my hands when we last spoke. 🙌🏾”

“Some ‘messaging’ exercises can feel routine, and uninspired – the MessageDeck sparked more creative conversations. Even after the MessageDeck crash course, I left feeling empowered to tweak some of my messaging.”

“So cool! Pure gold. I’ve used it myself already. It really helped me think about Category design.”
Smartest person in the room nobody understands?
Unlock your potential with personalized coaching that hones your communication skills and empowers your professional journey.


But you don’t have to take my word for it
Hear from some of the individuals I’ve mentored or coached.

Had the best time working with you. It was really great to get feedback from our pitch. You helped us simplify our pitch deck, and tell the story behind BRCĒ. You made sure that we just didn’t talk about how cool our tech is, but what is the benefit of it and how this is changing the world and adding value to people.
I really believe that anyone who has a complex tech product and needs to pitch their product needs to work with you. YOU ARE ONE OF THE BEST STORYTELLERS! You understand what the listener needs to hear and see.

The difference in our storytelling and crowd engagement is night and day! Joel has continued to be a mentor when it comes to impactful public speaking and pitching our vision in a flash.
If you’re building a startup and trying to get your crowd pitch right, or even a professional getting better at public speaking, we couldn’t recommend Joel more. The best in the business, and the only NERD THAT TALKS GOOD!!!
“Thanks, Joel! I believe ‘something’ is working because customers are flocking in 😊”

“It seemed like every 2 minutes you were dropping an “aha” moment into my hands when we last spoke. 🙌🏾”

“I really enjoyed chatting with Joel, and took away some really great insights. He listened to what I’m currently working through and gave me advice and inspiration, specifically pertaining to specializing and understanding my own story, thinking about the big picture, and figuring out my core pillars. Highly recommend!“

“Very nice talking to Joel. He has offered a lot of help and was very motivational. I am looking forward to our next meeting.”

“My session with Joel exceeded my expectations! He asked some great questions that showed he paid close attention to my situation and is genuinely interested in helping me. I walked away with several actionable tips. Joel’s had a long, successful career and I highly recommend taking advantage of this opportunity to meet/learn from him!”
Looking for something else?
Interested in improving your or your team’s messaging? Want more information about MessageSpecs? Wonder where I get my amazing glasses from?
Contact me today and you’ll be on your way to answers by tomorrow. I’m really looking forward to talking with you.