It pays to be a
nerd that talks good!
Talk tech, without dumbing it down.
🤓 Have the solution but can’t explain its value to your buyers?
😵💫 Is your messaging all over the place, overwhelming your audience?
😶 Feel like you look and sound just like everyone else?
You might be tempted to work with a marketing agency to help.
You’d be making a mistake—until you have your market message nailed.
Branding • Marketing • Sales • Employee Engagement • Public Relations • Product Marketing
100%
Accessible
Engaging for tech-minded teams without any marketing experience (but also great for agencies!)
Save
Time and Money
Bring your message to market faster, with fewer re-dos
25+
Years Experience
Guided by decades of proven comms and marketing expertise
~4
Weeks to Results
Start speaking with one voice in under a month
Designed to help you get noticed, get remembered, and get results.
MessageSpecs’ process is designed to help you develop the right words to sell complex technical solutions through human-centric stories and playbooks that meet audiences where they are.
- Loved by nerds and non-technical teams alike
- Avoids overwhelming audiences but retains important details
- Supports multi-channel marketing
- Saves time and money by getting teams on the same page
Work well
with others.
MessageSpecs is designed to enhance the messaging of in-house and external teams, to help everyone stay on the same page and perform with one focus.
For Startups
Get your messaging right and nail quick wins
For Scaleups
Unify messaging across your entire enterprise
For Individuals
Enhance your personal messaging and establish your authority.
What people say about Joel
“It seemed like every 2 minutes you were dropping an “aha” moment into my hands when we last spoke. 🙌🏾”
“Many people claim to describe the complicated and technical simply. Joel is one of the rare professionals who can deliver on this promise. He synthesized ideas from many enthusiastic, over-caffeinated cyber marketing professionals, and birthed the More to MD Cyber Than You Think campaign to highlight the strength and diversity of the cybersecurity ecosystem in Maryland.
Like a ninja, Joel quickly identified the CAMI voice and brand personality and produced shorts that integrated perfectly with our identity: collaborative, forward-thinking, and a bit playful (who says cybersecurity can’t be fun?!).”
“EVERYONE should take advantage of this. Your stuff is killer, dude.”
“Because of Joel’s experience on both sides of the equation, he really is an advocate for the vendor and the buyer. And that is why I think his approach is so powerful.“
“In our experience, cybersecurity companies can really struggle to communicate their mission and value proposition to various stakeholders, including investors and customers. It’s a huge pain point for our members.
When it came to creating an event around this topic, Joel was my first call. Again, he executed a very on-brand, high-quality product for our organization, from event ideation to follow-up call-to-actions.”
There’s plenty more where these came from. See more here.
Simple Scoping for Every Budget
MessageSpec engagements are scoped by how much “message therapy” is needed to get you to your goal. No matter where you’re starting, start delivering on-target, effective messaging quicker than you might expect.
Audit
Sometimes, you’re too close to the trunks to know you’re in an elephant herd and not a forest.
Take a step back and let us identify opportunities to message better.
Workshops
The MessageDeck method builds scalable messaging frameworks that are agency-ready.
Or equip your internal team with the tools to execute consistent marketing and branding activities.
Activation
Think of this as Specs-as-a-Service.
You’ll have access to industry-veteran messaging and content — from sales assets, to engagement campaigns, to product gamification.
Coaching
Need to improve your personal delivery of technical material or establish thought leadership?
MessageMentor is intimate, one-on-one executive, or technical coaching.
Ready for open minds instead of blank stares?
There has never been a better time than right now.