
It pays to be a
nerd that talks good!
🤓 Have the solution but can’t explain its value to your buyers?
😵💫 Is your messaging all over the place, overwhelming your audience?
😶 Feel like you look and sound just like everyone else?
You might be tempted to work with a marketing agency to help.
You’d be making a mistake—until you have your market message nailed.
Talk tech, without dumbing it down.
Branding • Marketing • Sales • Employee Engagement • Public Relations • Product Marketing
100%
Accessible
Engaging for tech-minded teams without any marketing experience (but also great for agencies!)
Save
Time and Money
Bring your message to market faster, with fewer re-dos
25+
Years Experience
Guided by decades of proven comms and marketing expertise
~4
Weeks to Results
Start speaking with one voice in under a month
Designed to help you get noticed, get remembered, and get results.
MessageSpecs’ process is designed to help you develop the right words to sell complex technical solutions through human-centric stories and playbooks that meet audiences where they are.
- Loved by nerds and non-technical teams alike
- Avoids overwhelming audiences but retains important details
- Supports multi-channel marketing
- Saves time and money by getting teams on the same page
Work well
with others.
MessageSpecs is designed to enhance the messaging of in-house and external teams, to help everyone stay on the same page and perform with one focus.
For Startups
Get your messaging right and nail quick wins
For Scaleups
Unify messaging across your entire enterprise
For Individuals
Enhance your personal messaging and establish your authority.
What people say about Joel
There’s plenty more where these came from. See more here.
Simple Scoping for Every Budget
MessageSpec engagements are scoped by how much “message therapy” is needed to get you to your goal. No matter where you’re starting, start delivering on-target, effective messaging quicker than you might expect.
Audit
Sometimes, you’re too close to the trunks to know you’re in an elephant herd and not a forest.
Take a step back and let us identify opportunities to message better.
Workshops
The MessageDeck method builds scalable messaging frameworks that are agency-ready.
Or equip your internal team with the tools to execute consistent marketing and branding activities.
Activation
Think of this as Specs-as-a-Service.
You’ll have access to industry-veteran messaging and content — from sales assets, to engagement campaigns, to product gamification.
Coaching
Need to improve your personal delivery of technical material or establish thought leadership?
MessageMentor is intimate, one-on-one executive, or technical coaching.
Ready for open minds instead of blank stares?
There has never been a better time than right now.