Why MessageSpecs?

A messaging consultant helps you articulate your brand’s value, story, and voice in a way that actually lands with your audience—especially those outside your immediate tech bubble. We dig into the “so what?” behind your features and translate complexity into clarity.

You can. But you’re probably too close to it. The “curse of knowledge” means your team likely assumes too much shared understanding. A messaging consultant offers critical distance, identifies assumptions, and gets to the essence—what your audience really needs to hear to take action.

If you’ve got your heart set on DIY, you can still take advantage of my MessageSpecs method. Just pick up my book Be a Nerd That Talks Good or grab your own MessageDeck.

Marketing is how you promote. Messaging is what you say. Without strong messaging, your marketing becomes noise. Good messaging makes your marketing easier, faster, and more effective across all channels—from sales decks to social posts.

Nope. Messaging is foundational. It’s not about logos, fonts, or color palettes. It’s about the core ideas, proof points, and narratives that define how you speak about what you do—internally and externally.

Think of it as talk therapy for your brand or collective brain. We use structured frameworks rooted in philosophy, psychology, and neuroscience to uncover your essence, cut the fluff, and align your team around consistent, compelling messages.
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Tech startups, cybersecurity firms, SaaS companies, and anyone trying to explain complex products to non-technical buyers. If you’ve ever watched someone’s eyes glaze over during your pitch, you need message therapy.
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Expect sharper value props, stronger emotional hooks, and clearer communication across all assets. That means more leads converting, better investor decks, and fewer blank stares during demos.

Because even great teams get stuck. A messaging consultant acts like a strategic facilitator—helping you uncover hidden strengths, clarify your positioning, and challenge lazy assumptions.

Eventually, yes—but only after we’ve done the foundational work. First-principles messaging starts with ideas, stories, and value. Once those are nailed down, taglines practically write themselves.

No. Even mature companies hit communication plateaus. Messaging consultants help growing teams reframe their value in light of changing markets, new products, or audience shifts. products, or audience shifts.
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I combine classical rhetoric (heart/head/gut), modern audience psychology (like Maslow’s hierarchy), and the proprietary MessageSpecs pyramid to build layered, versatile messaging systems that scale with you.
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By creating a shared language. Through collaborative workshops (and tools like the MessageDeck), I help teams uncover and prioritize messages together—so everyone’s rowing in the same direction.

Absolutely. Sales teams often suffer from inconsistent messaging. When marketing and product speak the same language, salespeople are armed with stories and proof points that actually resonate with buyers.

Internal alignment is half the battle. Clear messaging isn’t just for customers—it’s how teams collaborate, onboard new hires, and stay focused on a shared mission.

If you’ve got a great product or idea but struggle to explain it, if you’re rebranding or launching something new, or if your team’s messaging is all over the place—it’s time.

Let’s talk about your messaging. Book a free 15-minute MessageTherapy session.