Why MessageSpecs?

Do you need a messaging consultant?

MessageSpecs was created to help really smart people and companies overcome the “why can’t we articulate what we know we want to say?” problem.

How does it work? just press play below.

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Frequently-Asked Questions

1. What exactly does a messaging consultant do?

A messaging consultant helps you articulate your brand’s value, story, and voice in a way that actually lands with your audience—especially those outside your immediate tech bubble. We dig into the “so what?” behind your features and translate complexity into clarity.

2. Why can’t we just write our own messaging internally?

You can. But you’re probably too close to it. The “curse of knowledge” means your team likely assumes too much shared understanding. A messaging consultant offers critical distance, identifies assumptions, and gets to the essence—what your audience really needs to hear to take action.

If you’ve got your heart set on DIY, you can still take advantage of my MessageSpecs method. Just pick up my book Be a Nerd That Talks Good or grab your own MessageDeck.

3. What’s the difference between messaging and marketing?

Marketing is how you promote. Messaging is what you say. Without strong messaging, your marketing becomes noise. Good messaging makes your marketing easier, faster, and more effective across all channels—from sales decks to social posts.

4. Isn’t this just branding with a fancy name?

Nope. Messaging is foundational. It’s not about logos, fonts, or color palettes. It’s about the core ideas, proof points, and narratives that define how you speak about what you do—internally and externally.

5. How does messaging therapy work?

Think of it as talk therapy for your brand or collective brain. We use structured frameworks rooted in philosophy, psychology, and neuroscience to uncover your essence, cut the fluff, and align your team around consistent, compelling messages.
Check out a MessageSpecs workshop.

6. What kinds of companies benefit most from messaging consulting?

Tech startups, cybersecurity firms, SaaS companies, and anyone trying to explain complex products to non-technical buyers. If you’ve ever watched someone’s eyes glaze over during your pitch, you need message therapy.
Check out what people say about working with me.

7. What results should we expect?

Expect sharper value props, stronger emotional hooks, and clearer communication across all assets. That means more leads converting, better investor decks, and fewer blank stares during demos.

8. We already have a product marketing team. Why bring in outside help?

Because even great teams get stuck. A messaging consultant acts like a strategic facilitator—helping you uncover hidden strengths, clarify your positioning, and challenge lazy assumptions.

9. Will a messaging consultant help us create taglines and campaigns?

Eventually, yes—but only after we’ve done the foundational work. First-principles messaging starts with ideas, stories, and value. Once those are nailed down, taglines practically write themselves.

10. Is this just for early-stage startups?

No. Even mature companies hit communication plateaus. Messaging consultants help growing teams reframe their value in light of changing markets, new products, or audience shifts. products, or audience shifts.
Take the quiz below to find out what MessageSpecs can do for you.

11. What frameworks do you use?

I combine classical rhetoric (heart/head/gut), modern audience psychology (like Maslow’s hierarchy), and the proprietary MessageSpecs pyramid to build layered, versatile messaging systems that scale with you.
Learn about the MessageSpecs Method.

12. How do you align technical and creative teams?

By creating a shared language. Through collaborative workshops (and tools like the MessageDeck), I help teams uncover and prioritize messages together—so everyone’s rowing in the same direction.

13. Will this help with sales enablement?

Absolutely. Sales teams often suffer from inconsistent messaging. When marketing and product speak the same language, salespeople are armed with stories and proof points that actually resonate with buyers.

14. Is this just for external messaging, or does it help internally too?

Internal alignment is half the battle. Clear messaging isn’t just for customers—it’s how teams collaborate, onboard new hires, and stay focused on a shared mission.

15. How do we know we’re ready to hire a messaging consultant?

If you’ve got a great product or idea but struggle to explain it, if you’re rebranding or launching something new, or if your team’s messaging is all over the place—it’s time.

Let’s talk about your messaging. Book a free 15-minute MessageTherapy session.

What’s next?

Take the quiz for a quick MessageTherapy* diagnosis

* (not a typo)