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Be a Nerd that Talks Good … the Book!
😶 Getting that “blank stare” moment after a demo or brief?
🤔 Wondering why your website isn’t getting more engagement?
🥸 Overwhelming your audience, so you end up “dumbing down“?
It’s not your fault. You just may be suffering from what experts have dubbed The Curse of Nerdiness*.
This book is your guide to discovering how to turn those blank stares into blank checks with authentic messaging that’s technically sound, but still engaging.
* (It’s me. I’m experts)
Why this book?
Not Another “Marketing” Book
Leave the tactics to the tacticians. This book sets the foundation for a major shift in your business or personal life.
Deeply Researched
Nerds love to know “why.” And this book is chock-full of rigorous academic backing to the theories included.
Un-Boring
If you can’t have fun learning, why do it? That’s why the book is designed around gamification.
Quick Help
Practical guidance to quickly diagnose your messaging to determine why nobody’s paying attention.
Extendable
Applicable to tech presentations, sales briefs, marketing content, and even a full-team approach to a better culture!
Modern & Ageless
Based on thousands of years of human nature and philosophy — and supported by modern neuropsychology.
Help me finish this book!
The first draft of the book is very nearly finished! Which means I’m looking for beta readers and collaborators to beat it up and help me make it even better. You’ll get access to the book early. All that I ask is that you give it a shot and give me your honest opinion on the content.
About the author
Who the heck is this guy? That’s a good question!
Hi, I’m Joel, and I’ve been working with technical communicators, startup founders, and leading companies to discover and refine their messaging for over 25 years. I’ve used my background in theater, education, and video games throughout my career to tease out the stories that stick in the minds of audiences and compel them to action.
This book brings everything I’ve learned together in a way that’s easy for you to do yourself!
For more about me, click here.
Join my beta-readers!
Want early access to the book?
Drop your info here and as soon as I’ve got stuff to share with you, I’ll be in touch. You’ll also get an insider’s view of this process!