MessageDeck Demo

This is just a sample of the over 200 total prompts in the MessageDeck system. Flip through some and see what new “gold nugget” messaging element you can discover.

  1. Select one card from each of the MessageDeck categories.
  2. Answer the question without thinking about it too much (no bullets!).
  3. Submit your answers for a free 15-minute MessageTherapy session.

1 Big Ideas

The emotionally charged “big why” that frames your brand’s core belief and hooks your audience from first contact.

(hit shuffle and then flip a card.)


2.Stories

Relatable narratives that connect with your audience’s lived experience and humanize your solution.

(hit shuffle and then flip a card.)


3. Values

 Clear statements of benefit that answer “what’s in it for me?” with tangible and intangible outcomes.

(hit shuffle and then flip a card.)


4. Mantras

Cultural truths or repeated phrases that reflect the shared beliefs of your brand and audience.

(hit shuffle and then flip a card.)


5. Proof Points

Credibility-building facts, testimonials, and validations that answer “why should I trust you?”

(hit shuffle and then flip a card.)


6. Technicals

Detailed functional and implementation-specific content that informs and reassures the logically-minded buyer.

(hit shuffle and then flip a card.)


Did you strike gold?

Joel shrugging his shoulders.

Fill in your information to get your responses emailed to you and to set up a free, personalized 15-minute Message Therapy session!












By the way, people love the MessageDeck!

Here’s what some of my early-adopter customers and clients have had to say about how the MessageDeck changed their messaging.

As I told Joel when I was on-site at the Cybermarketing Conference, his talk was the first one I watched – I flew a day earlier to make sure I could catch it! – and if I had left the conference then and there, it would have already been worth it! (Of course, the rest of the conference was great! 🙂 )

I particularly appreciated how well he articulated issues of Emotion, Logic, and Trust across the different stages of the customer’s journey and prompted us with questions that align to those topics. Across all this, he did it in a very energetic, humorous, and enjoyable way.

Major kudos to him for the session, and the body of work behind it.

Fernando Montenegro
Workshop Participant
A smiling woman with awesome glasses.

“Ya’ll, go grab Joel’s MessageDeck. He’s a freaking wizard who can help turn your messaging from a hot mess sh*t show into brilliant copy that converts.”

Mariana Padilla, CEO and Founder
The HACKERverse
a distinguished gentleman in a casual cardigam

“So cool! Pure gold. I’ve used it myself already. It really helped me think about Category design.”

Nick Kellett, Founder
Deckible
a smiling gentleman with killer hair

“EVERYONE should take advantage of this. Your stuff is killer, dude.”

Zach Messler, Product Marketing Advisor and Mentor
ZachMessler.com
Tasha Cornish, Cybersecurity Association of Maryland, Inc. (CAMI) Executive Director

“Some ‘messaging’ exercises can feel routine, and uninspired – the MessageDeck sparked more creative conversations. Even after the MessageDeck crash course, I left feeling empowered to tweak some of my messaging.”

Tasha Cornish, Executive Director
Cybersecurity Association of Maryland, Inc. (CAMI)
Buy it now!