Work with Joel!

  • Startups
  • Scale-ups/SMBs
  • Individuals

Need quick wins and early advocates?

Elevate your startup’s voice with tailored communication strategies that resonate with investors, customers, and partners.

But you don’t have to take my word for it.

Hear directly from startups and tech teams I’ve worked with.

Looking for messaging that sticks and scales?


Transform your growing business with advanced messaging frameworks that amplify your market presence and customer engagement.

But you don’t have to take my word for it

A smiling young man

“It seemed like every 2 minutes you were dropping an “aha” moment into my hands when we last spoke. 🙌🏾”

Zach Roberts, Founder
Tasha Cornish, Cybersecurity Association of Maryland, Inc. (CAMI) Executive Director

“Many people claim to describe the complicated and technical simply. Joel is one of the rare professionals who can deliver on this promise. He synthesized ideas from many enthusiastic, over-caffeinated cyber marketing professionals, and birthed the More to MD Cyber Than You Think campaign to highlight the strength and diversity of the cybersecurity ecosystem in Maryland.

Like a ninja, Joel quickly identified the CAMI voice and brand personality and produced shorts that integrated perfectly with our identity: collaborative, forward-thinking, and a bit playful (who says cybersecurity can’t be fun?!).”

Tasha Cornish, Executive Director
a smiling gentleman with killer hair

EVERYONE should take advantage of this. Your stuff is killer, dude.”

Zach Messler, Product Marketing Advisor and Mentor
A smiling man in glasses

“Because of Joel’s experience on both sides of the equation, he really is an advocate for the vendor and the buyer. And that is why I think his approach is so powerful.“

Carlos Guerrero, Senior Compliance Executive
Tasha Cornish, Cybersecurity Association of Maryland, Inc. (CAMI) Executive Director

“In our experience, cybersecurity companies can really struggle to communicate their mission and value proposition to various stakeholders, including investors and customers. It’s a huge pain point for our members.

When it came to creating an event around this topic, Joel was my first call. Again, he executed a very on-brand, high-quality product for our organization, from event ideation to follow-up call-to-actions.”

Tasha Cornish, Executive Director

Joel was great from the start— as an engineer, I wanted straight facts with no fluff and he worked with me. He had a unique gift to be able to draw out big broad strokes and ideas from minds that are very techie and detailed. Such a necessary task to gain focus for a small team or organization and well worth an investment for the future. Joel was great and easy to work with as well. Highly recommend!!”

Undisclosed Engineering Client

Smartest person in the room nobody understands?


Unlock your potential with personalized coaching that hones your communication skills and empowers your professional journey.

But you don’t have to take my word for it

As I told Joel when I was on-site at the Cybermarketing Conference, his talk was the first one I watched – I flew a day earlier to make sure I could catch it! – and if I had left the conference then and there, it would have already been worth it! (Of course, the rest of the conference was great! 🙂 )

I particularly appreciated how well he articulated issues of Emotion, Logic, and Trust across the different stages of the customer’s journey and prompted us with questions that align to those topics. Across all this, he did it in a very energetic, humorous, and enjoyable way.

Major kudos to him for the session, and the body of work behind it.

Fernando Montenegro
Workshop Participant
A smiling woman with awesome glasses.

“Ya’ll, go grab Joel’s MessageDeck. He’s a freaking wizard who can help turn your messaging from a hot mess sh*t show into brilliant copy that converts.”

Mariana Padilla, CEO and Founder
a distinguished gentleman in a casual cardigam

So cool! Pure gold. I’ve used it myself already. It really helped me think about Category design.”

Nick Kellett, Founder
a smiling gentleman with killer hair

EVERYONE should take advantage of this. Your stuff is killer, dude.”

Zach Messler, Product Marketing Advisor and Mentor
Tasha Cornish, Cybersecurity Association of Maryland, Inc. (CAMI) Executive Director

“Some ‘messaging’ exercises can feel routine, and uninspired – the MessageDeck sparked more creative conversations. Even after the MessageDeck crash course, I left feeling empowered to tweak some of my messaging.”

Tasha Cornish, Executive Director

Looking for something else?

Interested in improving your or your team’s messaging? Want more information about MessageSpecs? Wonder where I get my amazing glasses from?

Contact me today and you’ll be on your way to answers by tomorrow. I’m really looking forward to talking with you.