Messaging Workshops
MessageSpecs Workshops help technical teams and founders turn complex ideas into clear, compelling messages that actually connect. Using hands-on tools like the MessageDeck and a mix of neuroscience, philosophy, and practical storytelling, we guide participants from scattered thoughts to aligned, actionable messaging.
Whether you’re refining a pitch or building a brand, you’ll walk away with sharper language, stronger alignment, and fewer blank stares.
What’s in it for you?
Uncover Messaging Gold
Pull powerful messaging from overlooked places—especially from technical folks who often aren’t given the mic.
Turn Complexity into Clarity
Using the “Heart, Head, and Gut” model, participants learn how to distill dense technical ideas into clear, audience-ready messages.
Gamified, Engaging Process
With tools like the MessageDeck, the experience is part game, part group therapy—disarming, interactive, and actually fun.
Cross-Team Alignment
Structured format helps teams avoid “marketing by negotiation,” surfacing differences in messaging and aligning them early.
Content Fuel for Months
Walk away with an inventory of messages—Big Ideas, Stories, Values, and Proof Points—that can power your website, sales decks, campaigns, and more.
Fewer Blank Stares
Most importantly: learn how to avoid overloading or underwhelming your audience—keeping attention and earning trust.
What others are saying
“So cool! Pure gold. I’ve used it myself already. It really helped me think about Category design.”
“I really enjoyed chatting with Joel, and took away some really great insights. He listened to what I’m currently working through and gave me advice and inspiration, specifically pertaining to specializing and understanding my own story, thinking about the big picture, and figuring out my core pillars. Highly recommend!“
“Because of Joel’s experience on both sides of the equation, he really is an advocate for the vendor and the buyer. And that is why I think his approach is so powerful.“
“Ya’ll, go grab Joel’s MessageDeck. He’s a freaking wizard who can help turn your messaging from a hot mess sh*t show into brilliant copy that converts.”
“In our experience, cybersecurity companies can really struggle to communicate their mission and value proposition to various stakeholders, including investors and customers. It’s a huge pain point for our members.
When it came to creating an event around this topic, Joel was my first call. Again, he executed a very on-brand, high-quality product for our organization, from event ideation to follow-up call-to-actions.”
“Many people claim to describe the complicated and technical simply. Joel is one of the rare professionals who can deliver on this promise. He synthesized ideas from many enthusiastic, over-caffeinated cyber marketing professionals, and birthed the More to MD Cyber Than You Think campaign to highlight the strength and diversity of the cybersecurity ecosystem in Maryland.
Like a ninja, Joel quickly identified the CAMI voice and brand personality and produced shorts that integrated perfectly with our identity: collaborative, forward-thinking, and a bit playful (who says cybersecurity can’t be fun?!).”
“Some ‘messaging’ exercises can feel routine, and uninspired – the MessageDeck sparked more creative conversations. Even after the MessageDeck crash course, I left feeling empowered to tweak some of my messaging.”
“My session with Joel exceeded my expectations! He asked some great questions that showed he paid close attention to my situation and is genuinely interested in helping me. I walked away with several actionable tips. Joel’s had a long, successful career and I highly recommend taking advantage of this opportunity to meet/learn from him!”
“EVERYONE should take advantage of this. Your stuff is killer, dude.”
“It seemed like every 2 minutes you were dropping an “aha” moment into my hands when we last spoke. 🙌🏾”
Reserve your workshop today
Schedule a free 15-minute MessageTherapy (not a typo) discovery session and let’s discuss your workshop needs.