“Thanks, Joel! I believe ‘something’ is working because customers are flocking in 😊”

“It seemed like every 2 minutes you were dropping an “aha” moment into my hands when we last spoke. 🙌🏾”

“Many people claim to describe the complicated and technical simply. Joel is one of the rare professionals who can deliver on this promise. He synthesized ideas from many enthusiastic, over-caffeinated cyber marketing professionals, and birthed the More to MD Cyber Than You Think campaign to highlight the strength and diversity of the cybersecurity ecosystem in Maryland.

Like a ninja, Joel quickly identified the CAMI voice and brand personality and produced shorts that integrated perfectly with our identity: collaborative, forward-thinking, and a bit playful (who says cybersecurity can’t be fun?!).”

Joel Benge was a phenomenal partner to work with on our program efforts. During our message workshop, he provided valuable insights into our program messaging and recruiting efforts. Joel brought a very knowledgeable and diverse perspective to addressing some of our toughest challenges.

“Ya’ll, go grab Joel’s MessageDeck. He’s a freaking wizard who can help turn your messaging from a hot mess sh*t show into brilliant copy that converts.”

“EVERYONE should take advantage of this. Your stuff is killer, dude.”

“Because of Joel’s experience on both sides of the equation, he really is an advocate for the vendor and the buyer. And that is why I think his approach is so powerful.“

“In our experience, cybersecurity companies can really struggle to communicate their mission and value proposition to various stakeholders, including investors and customers. It’s a huge pain point for our members.

When it came to creating an event around this topic, Joel was my first call. Again, he executed a very on-brand, high-quality product for our organization, from event ideation to follow-up call-to-actions.”

“Joel was great from the start— as an engineer, I wanted straight facts with no fluff and he worked with me. He had a unique gift to be able to draw out big broad strokes and ideas from minds that are very techie and detailed. Such a necessary task to gain focus for a small team or organization and well worth an investment for the future. Joel was great and easy to work with as well. Highly recommend!!”

“I really enjoyed chatting with Joel, and took away some really great insights. He listened to what I’m currently working through and gave me advice and inspiration, specifically pertaining to specializing and understanding my own story, thinking about the big picture, and figuring out my core pillars. Highly recommend!“

“So cool! Pure gold. I’ve used it myself already. It really helped me think about Category design.”

“Very nice talking to Joel. He has offered a lot of help and was very motivational. I am looking forward to our next meeting.”

“My session with Joel exceeded my expectations! He asked some great questions that showed he paid close attention to my situation and is genuinely interested in helping me. I walked away with several actionable tips. Joel’s had a long, successful career and I highly recommend taking advantage of this opportunity to meet/learn from him!”

“Some ‘messaging’ exercises can feel routine, and uninspired – the MessageDeck sparked more creative conversations. Even after the MessageDeck crash course, I left feeling empowered to tweak some of my messaging.”