MessageVideos

MessageTherapy Minutes

Using Story to acknowledge tension

It’s not enough to just paint a Big Idea picture with your messaging. You also have to draw an audience into your context with a good Story.

Using Story to acknowledge tension

It’s not enough to just paint a Big Idea picture with your messaging. …

The Big Ideas that matter

How do you stand out when everyone else is pulling back and playing it …

Talk Tech like the Ninja Turtles!

Unleash your inner ninja and master communication with the TMNT! 🐢 …

An Object Lesson in Market Message Consistency

Does it REALLY matter if your message is consistent across all of your …

Cybersecurity Trends

Hey, Nerds! Those cybersecurity marketing trends are going to age …

Message or Marketing, which should you do first?

I have a lot of people ask me “what’s the difference between messaging …

Elevator Pitches Suck! What's the alternative?

We’ve all been there—trapped in an awkward conversation where the …

Wasting time (and money) with a marketing agency?

Are you wasting time and money working with a marketing agency? If you …

Workshops and Trainings

Blank Checks, not Blank Stares Webinar

Replay of a live Message Therapy session introducing the MessageDeck and techniques for overcoming obstacles when presenting technical information.

Blank Checks, not Blank Stares Webinar

Replay of a live Message Therapy session introducing the MessageDeck …

We built it, why aren’t they buying? An interactive method for clarifying your market message

Punch up your technical content—don’t dumb it down. This session is …

Misinfo Village @ MozFest Fringe

I was fortunate to work with the Misinformation Village …

I was fortunate to work with the Misinformation Village (MisinfoVillage.org) on a workshop to apply the MessageSpecs Method to an open community discussion about misinformation and artificial intelligence. It was …a great session with awesome collaboration from the participants.

Read the post-workshop summary blog here:
https://messagespecs.com/musings/cards-against-misinformation/

-+-+-+ From the MozFest Event -+-+-+

First-Principles Messaging For Building Trust and Community Resilience – A Workshop for Effective Marketing Strategies against New Emerging Cyber Threats

In the face of rapid technological advancement, effective messaging plays a critical role in guiding the trajectory of AI and other emerging technologies. Our workshop emphasizes this significant connection between clear, impactful communication and the adoption of safe and inclusive frameworks in the tech world.

The advent of AI poses real risks in terms of not only scaling cyber threats but also a genuine threat to social cohesion, labour, democratic norms and general trust in institutions and technology. It brought forth unprecedented challenges. However, through effective first-principles messaging, we have the power to influence the development and implementation of these technologies. By putting forth compelling narratives that prioritize safety, inclusion, and trust, we can shape public perception and create a demand for ethical and responsible AI.

The Misinformation Village is a community-led collaborative of storytellers, technologists, and coalition builders. Joel Benge, a Village contributor and seasoned industry expert will guide participants through a unique collaborative model designed to extract compelling, authentic messages from diverse teams. This approach not only amplifies the importance of trust in AI systems but also promotes a culture of inclusion and responsibility.

Using the MessageDeck card methodology (developed by Joel), we will explore an elegant, non-technical model of developing technically-sound and trustworthy content and learn how to better identify misinformation, disinformation, and online harms.

This workshop goes beyond crafting effective marketing campaigns; it’s about leveraging the power of communication to influence change, drive technological growth, and foster community resilience.

The MessageDeck leans on 2,400 years of philosophy and psychology but modernizes them through the playing of a simple card game. Attendees will walk away with their eyes open to how some actors are able to capture the public while those attempting to counter misinformation fail to get attention.Show More