Transform Your Technical Knowledge Into Powerful Messages
Be a Nerd that Talks Good
… the Book!
😶 Getting that “blank stare” moment after a demo or brief?
🤔 Wondering why your website isn’t getting more engagement?
🥸 Overwhelming your audience, so you end up “dumbing down“?
It’s not your fault. You just may be suffering from what experts have dubbed Expertise Myopia*.
This technical communications book is your guide to discovering how to turn those blank stares into blank checks with authentic messaging that’s technically sound, but still engaging.
* (It’s me. I’m experts)
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Praise from readers!
Hear from other readers and clients who have benefitted from this book.
Embracing the NERD within 🤓📚
[Joel’s] presentation … left me with something to think about very early on in my career (a very technical and nerdy career), how to effectively spread my message so it is understood by everyone.
[He] explains it in his book ✍️ … It is a guide for all the nerds out there who have a hard time communicating their nerdy ideas💡.
Guy Kawasaki
“First of all, I love that you have a Mantra card as opposed to a mission card, because … missions are bullshit. Missions are too long. A Mantra is one word, two words, three words.”
If you’ve ever been told to “dumb it down,” read this instead.
Joel Benge’s new book, Be A Nerd That Talks Good, is the manual we all needed. If you’ve ever watched eyes glaze over while explaining your brilliant idea, this is for you. It’s part philosophy, part neuroscience, and all about helping technical minds communicate with the rest of the world.
🤌 Big shoutout to Joel, go grab a copy and level up your storytelling game.
Discover your superpower
Joel Benge has created a guide for us nerds who already know our tech. Now we can follow his steps to optimize your ability to talk about it. (And we ALL can get better, even if we’ve been doing it a while).
The book is worth getting if only for “The Periodic Table of Bad B2B Big Ideas.” It will help you identify clichés to avoid like a famous infectious disease. Plus, there are enough actionable frameworks that he starts to joke about it—”not another framework!” I chuckled, but then I grabbed my pen and jotted down notes, because you can’t help but get ideas as you read this book.
Hey, smart people!
Great read!
Be a Nerd That Talks Good, does a great job helping companies work through what’s important in branding.
Why this book?
Not Just Another “Marketing” Book
Leave the marketing tactics to the tacticians. This book sets the foundation for a major shift in better technical communications.
Deeply Researched
Nerds love to know “why.” And this book is chock-full of academic backing and research to the theories included.
Un-Boring
If you can’t have fun learning, why do it? That’s why the book is designed around gamification. (Yes, we play games!)
Quick Help
Practical guidance to quickly diagnose your messaging to determine why nobody’s paying attention.
Widely Applicable
Applicable to tech presentations, sales briefs, marketing content, and even a full-team approach to a better culture!
Ageless & Modern
Based on thousands of years of human nature and philosophy — and supported by modern neuroscience.
About the author
Who the heck is this guy? That’s a good question!
Hi, I’m Joel, and I’ve been working with technical communicators, startup founders, and leading companies to discover and refine their messaging for over 25 years. I’ve used my background in theater, education, and video games throughout my career to tease out the stories that stick in the minds of audiences and compel them to action.
This book brings everything I’ve learned together in a way that’s easy for you to do yourself!
For more about me, click here.
Want even more?
Drop your info below I’ll keep you up to date on the latest happenings at MessageSpecs, including workshops, speaking dates, and more resources!
Psst, bookstores, access the book’s sell-sheet here.
Media, access media kit here.