Better market messaging in three hours? It’s possible.

The challenge with so many companies is they spend so much time “doing” marketing and not enough time “building” marketing. Make no mistake, it takes a foundation and understanding to execute messaging and marketing that gains momentum and moves consumers.

Any marketing agency that tells you they’ll “hit the ground running” is lying. They’ll make some flashy sh*t right off the bat to distract you while they try to figure out what you’re all about. And if they’re too focused on execution and not strategy, they’ll always be in scramble mode.

Market messages that stick and scale take time to build.

“But, Joel, you said you could improve our market messaging in three hours.“

Yep, I did. That’s the typical amount of time I ask my clients to invest in a message discovery workshop. Why? Because I can learn a lot about your company on my own, doing research and looking at your website. But it will all be surface-level stuff. (And any “creative agency” that does a 60-90-minute kickoff and discovery session with you and says they’ll come back with a brand is blowing smoke.)

To REALLY draw out the messages and differentiators that will go into a foundational message system, we have to put the work in and co-habitate the same space (cyberspace is a space, we can do this virtually).

Whether you’re working with existing messaging but it feels disjointed and unaligned with where you are now, or you’ve just got a good idea and don’t know how you want to preset yourself to the world, starting with a foundational message workshop is the best way to have solid footing BEFORE you go to an agency for execution.

The best part? My MessageDeck workshops make the process fun and engaging. So you immediately walk away with fresh ideas and things to try before we even finish the engagement. Because you don’t have time to wait to make your messaging great.

If you’re interested in learning how you can use the MessageDeck with your team to spark some new ideas and begin building your messaging foundation OR you want someone to take the hard work and leave the fun part), drop me a message or grab some time on my calendar.