Understanding the Cavebrain

Why Do the Blank Stares Happen?

What happens in your audience’s head in the moment you lose them during a pitch or technical communication? This mini-course will help you understand the delicate balance between over-explaining and dumbing-down.

Course Information

Estimated Time: 1 Day

Difficulty: Starter

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Categories: ,

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Who is this course for?

  • Startup Founders
  • Technical Marketers
  • Engineers
  • Other “Nerds”

If you explain complex subjects, this course is a must!

You’ll learn:

  1. Why complex explanations trigger cognitive shutdown
  2. How attention drifts when messages become difficult to process
  3. Why even interested audiences disengage

This course is currently available by invitation only.
To apply for early access, hit the button below.

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Understanding the Cavebrain

Lesson 1: Introduction
Lesson 1 of 7 within section Understanding the Cavebrain.
Lesson 2: Inside the Blank Stare Moment
Lesson 2 of 7 within section Understanding the Cavebrain. You must enroll in this course to access course content.
Lesson 3: Seven Blank Stare Red Flags
Lesson 3 of 7 within section Understanding the Cavebrain. You must enroll in this course to access course content.
Worksheet: The Blank Stare Diagnostic
Lesson 4 of 7 within section Understanding the Cavebrain. You must enroll in this course to access course content.
Lesson 4: Your Two Brains
Lesson 5 of 7 within section Understanding the Cavebrain. You must enroll in this course to access course content.
Lesson 5: Hacking the Cavebrain
Lesson 6 of 7 within section Understanding the Cavebrain. You must enroll in this course to access course content.
Worksheet: Your Cavebrain Audit
Lesson 7 of 7 within section Understanding the Cavebrain. You must enroll in this course to access course content.

Next Steps

One-on-One & Feedback
Lesson 1 of 1 within section Next Steps. You must enroll in this course to access course content.

Meet Your Instructor

Joel Benge Joel Benge

Joel Benge is the Principal Nerd That Talks Good at MessageSpecs Consulting and helps other nerds talk good, too. Working with companies from Nickelodeon to NASA, Joel has mastered the art of communicating complicated ideas and tech to audiences and teams. His card deck, the MessageDeck, gamifies the process to help developers communicate their ideas and discover their credibility builders and hooks for their messaging. His latest book, Be a Nerd That Talks Good, is quickly becoming the nerd’s go-to-guide for turning technical knowledge into powerful messages.