Coming June 11, 2025!

Be a

Nerd that Talks Good … the Book!

😶 Getting that “blank stare” moment after a demo or brief?
🤔 Wondering why your website isn’t getting more engagement?
🥸 Overwhelming your audience, so you end up “dumbing down“?

It’s not your fault. You just may be suffering from what experts have dubbed The Curse of Nerdiness*.

This technical communications book is your guide to discovering how to turn those blank stares into blank checks with authentic messaging that’s technically sound, but still engaging.

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* (It’s me. I’m experts)

Cover of the book Be a Nerd That Talks Good. Subtitle: Transform your tech knowledge in powerful messages

Early praise from the nerds!

Hear from beta-readers and clients who have benefitted from this book.

[In Be a Nerd That Talks Good,] “Joel does a great job helping companies work through what’s important in branding.”

Ted Olsen
BLU Venture Investors
Listen up smart people! If you’re an expert, SME, or technical wizard then you should run, not walk, to Joel’s new book, Be a Nerd That Talks Good. For the leaders, geeks, and nerds who know you need help discovering your inner creative and using it to strategically connect with your audience- this one’s for you.
Joel has removed the mystery, given you the tools, and unlocked the Nerd Messaging Vault in a way that you’ve never seen before. Stop stumbling in your comms and start putting Joel’s brains to work!
Jon Barnes
Rebel Haiku, Speaker, Author, and Marketing Coach

Why this book?

Not Another “Marketing” Book

Leave the marketing tactics to the tacticians. This book sets the foundation for a major shift in better technical communications.

Deeply Researched

Nerds love to know “why.” And this book is chock-full of academic backing and research to the theories included.

Un-Boring

If you can’t have fun learning, why do it? That’s why the book is designed around gamification. (Yes, we play games!)

Quick Help

Practical guidance to quickly diagnose your messaging to determine why nobody’s paying attention.

Extendable

Applicable to tech presentations, sales briefs, marketing content, and even a full-team approach to a better culture!

Modern & Ageless

Based on thousands of years of human nature and philosophy — and supported by modern neuropsychology.

Joel is a smiling bald man with a scruffy beard and very round glasses.

About the author

Who the heck is this guy? That’s a good question!

Hi, I’m Joel, and I’ve been working with technical communicators, startup founders, and leading companies to discover and refine their messaging for over 25 years. I’ve used my background in theater, education, and video games throughout my career to tease out the stories that stick in the minds of audiences and compel them to action.

This book brings everything I’ve learned together in a way that’s easy for you to do yourself!

For more about me, click here.

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Want early access to the book?

I’ll let you know before the book is released, give you sneak peeks, and you’ll be in line for some goodies and giveaways at release.

Psst, bookstores, access the book’s sell-sheet here.

Media, access media kit here.