LIVE B2B TECH WORKSHOP
Blank Checks
not Blank Stares
Tell your technical story without overwhelming your audience or dumbing it down
Hey, Nerds!
😐 Struggling with telling your technical story to prospective buyers?
🫠 Can’t seem to clearly articulate the value of your solution?
💀 Feel like you look and sound like everyone else?
In this interactive workshop, I’ll share the secrets behind delivering technical messaging without overwhelming your audience and show you how to create a balanced message that gets noticed, gets remembered, and gets results.
Together, we will:
✅ Explore how to avoid technical marketing fails
✅ Discuss the three objectives for any communication
✅ Identify the six key elements of a complete marketing message stack
About Joel
Hey there, I’m Joel! After 25 years in tech, media, and marketing, I’ve been dubbed the “Nerd that Talks Good.”
Now, I help my clients discover and implement market messages that break through and stand apart from the typical, the boring, the and predictable.
I hope you’ll join me!
Nice things people say about working with me
(You could be listed here too!)
“It seemed like every 2 minutes you were dropping an “aha” moment into my hands when we last spoke. 🙌🏾”
“Many people claim to describe the complicated and technical simply. Joel is one of the rare professionals who can deliver on this promise. He synthesized ideas from many enthusiastic, over-caffeinated cyber marketing professionals, and birthed the More to MD Cyber Than You Think campaign to highlight the strength and diversity of the cybersecurity ecosystem in Maryland.
Like a ninja, Joel quickly identified the CAMI voice and brand personality and produced shorts that integrated perfectly with our identity: collaborative, forward-thinking, and a bit playful (who says cybersecurity can’t be fun?!).”
“EVERYONE should take advantage of this. Your stuff is killer, dude.”
“Because of Joel’s experience on both sides of the equation, he really is an advocate for the vendor and the buyer. And that is why I think his approach is so powerful.“
“In our experience, cybersecurity companies can really struggle to communicate their mission and value proposition to various stakeholders, including investors and customers. It’s a huge pain point for our members.
When it came to creating an event around this topic, Joel was my first call. Again, he executed a very on-brand, high-quality product for our organization, from event ideation to follow-up call-to-actions.”
Register here for the next live workshop
(or watch a replay)