LIVE B2B TECH WORKSHOP

Blank Checks
not Blank Stares

Tell your technical story without overwhelming your audience or dumbing it down

Reserve My Seat!

Hey, Nerds!

😐 Struggling with telling your technical story to prospective buyers?

🫠 Can’t seem to clearly articulate the value of your solution?

💀 Feel like you look and sound like everyone else?

In this interactive workshop, I’ll share the secrets behind delivering technical messaging without overwhelming your audience and show you how to create a balanced message that gets noticed, gets remembered, and gets results. 

Together, we will:

✅ Explore how to avoid technical marketing fails

✅ Discuss the three objectives for any communication

✅ Identify the six key elements of a complete marketing message stack

Go from disinterested audiences to engaged (cheezy stock dramatization)

About Joel

Hey there, I’m Joel! After 25 years in tech, media, and marketing, I’ve been dubbed the “Nerd that Talks Good.”

Now, I help my clients discover and implement market messages that break through and stand apart from the typical, the boring, the and predictable.

I hope you’ll join me!

Nice things people say about working with me

(You could be listed here too!)

A smiling young man

“It seemed like every 2 minutes you were dropping an “aha” moment into my hands when we last spoke. 🙌🏾”

Zach Roberts, Founder
Break into Product Marketing
Tasha Cornish, Cybersecurity Association of Maryland, Inc. (CAMI) Executive Director

“Many people claim to describe the complicated and technical simply. Joel is one of the rare professionals who can deliver on this promise. He synthesized ideas from many enthusiastic, over-caffeinated cyber marketing professionals, and birthed the More to MD Cyber Than You Think campaign to highlight the strength and diversity of the cybersecurity ecosystem in Maryland.

Like a ninja, Joel quickly identified the CAMI voice and brand personality and produced shorts that integrated perfectly with our identity: collaborative, forward-thinking, and a bit playful (who says cybersecurity can’t be fun?!).”

Tasha Cornish, Executive Director
Cybersecurity Association of Maryland, Inc. (CAMI)
a smiling gentleman with killer hair

“EVERYONE should take advantage of this. Your stuff is killer, dude.”

Zach Messler, Product Marketing Advisor and Mentor
ZachMessler.com
A smiling man in glasses

“Because of Joel’s experience on both sides of the equation, he really is an advocate for the vendor and the buyer. And that is why I think his approach is so powerful.“

Carlos Guerrero, Senior Compliance Executive
360 Advanced
Tasha Cornish, Cybersecurity Association of Maryland, Inc. (CAMI) Executive Director

“In our experience, cybersecurity companies can really struggle to communicate their mission and value proposition to various stakeholders, including investors and customers. It’s a huge pain point for our members.

When it came to creating an event around this topic, Joel was my first call. Again, he executed a very on-brand, high-quality product for our organization, from event ideation to follow-up call-to-actions.”

Tasha Cornish, Executive Director
Cybersecurity Association of Maryland, Inc. (CAMI)

“Joel was great from the start— as an engineer, I wanted straight facts with no fluff and he worked with me. He had a unique gift to be able to draw out big broad strokes and ideas from minds that are very techie and detailed. Such a necessary task to gain focus for a small team or organization and well worth an investment for the future. Joel was great and easy to work with as well. Highly recommend!!”

Undisclosed Engineering Client

Register here for the next live workshop

(or watch a replay)